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Art 2.0 - Using Social Networking to Market and Sell Art


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Sell Art on Facebook and Twitter using myArtwork.com - how to send status updates, receive feedback and sell artwork
by Adam Spigel, posted Saturday, August 15, 20091 Comment

Exposure is key and I wanted to come up with some instructions to help your market and sell your art using Facebook and Twitter. You might have a wonderful website, but are you getting enough traffic? Have you been able to increase your Google ranking by creating a number of reciprocal links on art sites such as myArtwork.com? Do you know how to send status updates to draw in more potential customers?

These instructions will show you how to automatically send Twitter updates to Facebook and a public Facebook Page. How to use myArtwork.com to send status updates to Twitter. The best part, I will show you to setup Facebook to display artwork and blogs so that those interested can visit your own site or the one you created on myArtwork.com to learn more or to make a purchase.

There are 4 parts to this long post:
HOW TO: Send Status Updates to Twitter and Facebook From myArtwork.com – Part 1
HOW TO: Use Facebook to Sell Art and Display Blogs From myArtwork.com – Part 2
HOW TO: Setup a Facebook Page to Sell Art and Display Blogs From myArtwork.com – Part 3
HOW TO: Send Status Updates to Twitter and a Facebook Page From myArtwork.com – Part 4


HOW TO: Send Status Updates to Twitter and Facebook From myArtwork.com – Part 1

You can use the following steps to have myArtwork.com update your status on Twitter and Facebook. For example: “Check out my new Sedona photo http://bit.ly/10yBmK” posted on myArtwork.com would also show up on Twitter and Facebook.

1. Signup on Twitter and Facebook

2. Go to facebook.com and log in.

3. There will be a Facebook tool bar at the bottom of the screen after you login, click on “Applications”.


4. From the Applications menu bar, select “Browse More Applications”


5. On the left side of the screen, there will be a search box. Type “Twitter” within this box and press Enter.


6. Click on the “Twitter by Twitter” application.



7. On the left side of the screen, click on the “Go to Application” button.


8. When prompted to allow access, select the “Allow” button.



9. When prompted to login to Twitter, type in your login credentials and select the “Log in” button.



10. From the Twitter Facebook application page, select the “Allow Twitter to Update Your Facebook Status” button.



11. When prompted to Allow Status Updates from Twitter, select your profile name and then press the “Allow Status Updates” button.


12. That’s it ! If you can now see your Twitter Feed within Facebook, Twitter is now synced up with Facebook.

Note: we highly recommend setting up a Facebook Page if you have a business because pages are public and are indexed by search engines like Google. Remember, the key is exposure. In Part 3 of this post, we will show you how to create a Facebook Page. This way, your latest artwork and any recent blogs posts on myArtwork.com can automatically be sent to Twitter and then on to your own Facebook Page.

In part 4 of this post, we will show you how to send status updates from myArtwork.com to Twitter and then on to your Facebook Page. Note: As of 8/12/09, it looks like the Twitter by twitter App can only feed to your Facebook profile. Come on Twitter, lets fix this and make it easy for users to add/remove your application to Facebook pages. From what I can tell, one way to get a Twitter account to post updates to a page is to use your Twitter RSS feed in your pages notes tab.

Well of course, now I have to show you how to use myArtwork.com to send status updates to Twitter and if the instructions were followed above, Twitter will update Facebook:


13. First, we will get a link to send to our followers and friends. Browse to a work or art on myArtwork.com and click on the “Generate URL/Code” button.



14. Select the “Copy” button or place the contents of the “URL to artist page and to load this artwork:” box in the clip-board by using Ctrl-C:



15. Go to your profile page by logging in to myArtwork.com and then select the “Add Link & Advanced Options” link.



16. Type or paste in your link using Ctrl-V within the URL box followed by your message and your Twitter login credentials then select the “Add News Entry” button.



That’s it, within a few minutes, your myArtwork.com status update will show up your Twitter and Facebook Feeds. Followers and friends will be able to click on a mini “bit.ly” link that will send them to your myArtwork.com page and display a work of art. Of course, you could also take someone else’s Tweet and Re-Tweet from myArtwork.com. For example, post the status update “RT: @myartwork Check out this great art show in San Diego http://bit.ly/10yBmK or create your own update and link to a blog you find interesting.



HOW TO: Use Facebook to Sell Art and Display Blogs From myArtwork.com – Part 2

myArtwork.com can automatically display your artwork and blogs on Facebook to obtain feedback from your friends or to even make a sale. After you complete these instructions, all you have to do is add more art to myArtwork.com.

1. Signup on Facebook

2. Go to facebook.com and log in.

3. There will be a Facebook tool bar at the bottom of the screen after you login, click on “Applications”.



3. From the Applications menu bar, select “Browse More Applications”



4. On the left side of the screen, there will be a search box. Type “Social RSS” within this box and press the Enter.



5. Click on the “Social RSS by Social Revitalizer” application.



6. On the left side of the screen, click on the “Go to Application” button.



7. When prompted to allow access, select the “Allow” button.



8. Social RSS should now be installed. Let’s got ahead and add some artwork and blog posts submitted to myArtwork. Start by opening a new browser window and going to your myArtwork.com member or artist page. On the right side of the screen, click on the “RSS” link.



9. The RSS Feed should now display within the browser window, highlight the URL in the Address box and place the contents in the clip-board by selecting Edit-Copy from the menu bar or by pressing using Ctrl-C.



10. Go back to your Facebook browser window, paste the URL in line item 1’s URL box using Ctrl-V, type a title such as “Adam Spigel is on myArtwork.com”, enter a Tag such as “myArt”. You can also enter an optional description such as “Adam Spigel is on myArtwork.com” and enter a website link such as “http://www.myartwork.com/artists/adam-spigel/67/?st=1” (got from my artist page on myArtwork.com). When finished, select the “Display options” tab.




11. On the Display Option tab, I went ahead and selected 10 items to show, Full Description and Open items. When finished click the “Update” button.


Note: If you are not going use myArtwork.com to send status updates to Twitter and Facebook, you might update the settings under the Newsfeeds tab to have Social RSS publish a news feed to your profile page when it updates your RSS content. myArtwork.com can automatically send status updates to Twitter and then on to Facebook when publishing blog posts if the steps were followed in Part 1 of this post.


12. After your feeds have been updated successfully, select the “Add to Profile” button to add Social RSS to your Facebook profile.



13. When prompted to Add Social RSS to you profile, I recommend leaving “Wall and Info Tab” selected then select the “Add” button.



14. You should then be redirected to you profile, select the “Keep” button to add Social RSS to your profile.


15. That’s it. Any blog posts you make on myArtwork.com will show up within this left side of your Facebook’s profile and guess what, friends can click on any of your blog posts and your myArtwork.com page will load and display the full post. Cool !! Now lets add a tab so friends can see more of your blog posts and your latest 8 uploaded works of art. Select the Plus (+) sign tab.



16. Select “RSS/Blog” as a tab to add.



17. Now friends can click on your RSS/Blog tab to see you latest 8 works of art and any new blog posts. Not only that, they can click on any of the artwork thumbnails and your myArtwork.com page will load with the work of art. Same goes for the blog posts. Cool !!


…and further down the page:


To finish up, why not show you how to create your own public Facebook Page anyone can see, that is searchable by search engines such as Google and that defaults to the page above (last 8 works of art uploaded and last blog entries). Other RSS feeds can also be added. Now we are talking. Yes, you might already have a website or a public presence on myArtwork.com but like I’ve said in my other posts, the more exposure, the better chances you will have. The more reciprocal links you have between sites, the higher you will be ranked.


HOW TO: Setup a Facebook Page to Sell Art and Display Blogs From myArtwork.com – Part 3

Preliminary Step: For now, we are using Social RSS to send information to our Facebook page. Use the steps outlined in Part 2 of this blog post to install Social RSS.

myArtwork.com can automatically display your artwork on a publically accessible Facebook page to obtain feedback or to even make a sale. After you complete these instructions, all you have to do is add more art to myArtwork.com. We also plan on adding additional rss.XML feeds to display your favorite art for those that don’t sell art.

1. Go to facebook.com and log in.

2. There will be a Facebook tool bar at the bottom of the screen after you login, click on the “f” icon to bring up the Ads and Pages window.


3. Click on the “Pages” link.


4. Click on the “Create Page” button.


5. Click on your type of business, in my case, I selected the “Artist, Band, or Public Figure” button, picked “Visual Artist” in the drop-down, typed my name, authorized the page creating then clicked the “Create Page” button.



6. Now that your page has been created, lets go ahead add Social RSS. There will be a Facebook tool bar at the bottom of the screen after you login, click on “Applications”.



7. From the Applications menu bar, select “Edit Applications”



8. From the Applications Settings window, select “Profile” in the Social RSS section.



9. On the left side of the screen, click on the “Go to Application” button.



10. From the Social RSS window, click on the “Facebook pages” tab.



11. Select the “Add to Page” button.


12. From the Add Social RSS window, select the page you created then click the “Add Social RSS” button.



13. Social RSS should now be installed on your page. Let’s got ahead and add some artwork and blog posts submitted to myArtwork. Open a browser window and go to your myArtwork.com member or artist page. On the right side of the screen, click on the “RSS” link.



14. The RSS Feed should now display within the browser window, highlight the URL in the Address box and place the contents in the clip-board by selecting Edit-Copy from the menu bar or by pressing using Ctrl-C.



15. Go back to your Facebook browser window, paste the URL in line item 1’s URL box using Ctrl-V, type a title such as “Presenting Adam Spigel”, enter a Tag such as “Art”. You can also enter an optional description such as “Presenting Adam Spigel” and enter a website link such as “http://www.myartwork.com/artists/adam-spigel/67/?st=1” (got from my artist page on myArtwork.com). When finished, select the “Display options” tab.



16. On the Display Option tab, I went ahead and selected 10 items to show, Full Description and Open items. When finished click the “Update” button.


Note: Unless you are going to use the Notes feature to have the Twitter RSS feed send status updates to your Facebook Page’s news feed, you might update the settings under the Newsfeeds tab to have Social RSS publish a news feed to your page when it updates your RSS content. myArtwork.com can automatically update Twitter and for the time being, the Twitter RSS feed can send status updates to your Facebook Page using the Notes feature. We will show you how to do this in part 4 of this post.

17. After your feeds have been updated successfully, go back to the Ads and Pages window by clicking on the “f” icon from the Facebook tool bar at the bottom of the screen.


18. Click on the “Pages” link.


19. Click on your new pages name. In my case, I clicked on Adam Spigel.



20. Now let’s add a tab for Social RSS. Select the Plus (+) sign tab followed by the “RSS/Blog” link.


21. This can be changed later but for now, lets do something that can only be done on a Facebook Page, make RSS/Blog your page’s default tab. Start by clicking the “Wall” tab.



22. Click on the “Settings” link.



23. Change the Default Landing Tab for Everyone Else: to “RSS/Blog” and when your page is viewed by anyone publically, they will see your last 8 works of art and any recent blog posts.


Note: to get the RSS/Blog drop-down selection to show up, I had to navigate to other panes then come back to the Wall.

24. You still will need to customize your page and select “publish this page” but I want to show you what a page looks like when it is first accessed.

25. When I go to Google.com and search for myArtwork.com, ranking 5th is the public myArtwork.com | Page.



26. When I click on the “myArtwork.com | Facebook” link, guess what I see?


This is myArtwork.com’s main rss.XML feed. Of course, if I would have published the myArtwork.com Adam Spigel artist page and waited just a while, my latest 8 works of art would have been shown followed by my latest blog posts. Don’t forget, anyone can also click on any of the artwork thumbnails and your myArtwork.com page will load with the work of art. Same goes for the blog posts.

Another note, since I don’t have a super common name, I am fairly certain my page would end up being listed on Google’s first page. If your fans search Google with your name or company name along with one of the words: art, paintings, or photography, and you incorporate those words into your page name, you have a better chance of getting a higher page ranking. Of course, here is another shameless plug for myArtwork.com. We worked hard to optimize our site for search engines and many of member and artist pages get ranked high. We are only going to work harder to promote are members so they can obtain feedback and sell their artwork.


HOW TO: Send Status Updates to Twitter and a Facebook Page From myArtwork.com – Part 4

Until the “Twitter by Twitter” app is fixed so that it not only can send status updates to your main profile but also to your Facebook Page, one work around is to use your Pages Notes feature to update the status of your Facebook Page. Here are the steps to make it happen.

1. Go to facebook.com and log in.

2. There will be a Facebook tool bar at the bottom of the screen after you login, click on the “f” icon to bring up the Ads and Pages window.


3. Click on the “Pages” link.


4. Click on your new pages name. In my case, I clicked on Adam Spigel.


5. Now let’s add a tab for Notes. Select the Plus (+) sign tab followed by the “Notes” link.


6. After the Notes tab has been added, select the “Write a New Note” button.


7. Click on the notebook icon button (looks like a blank page with lines).
click on this icon:


8. Click on the “Import a blog” link from the Notes Settings section.


9. Let’s got ahead and get your Twitter’s rss.XML feed. Start by opening a new browser window and go to your Twitter page but do not login. This is usually the Twitter URL followed by /. For example, I would go to http://www.twitter.com/AdamSpigel to access my Twitter page. On the right side of the screen, click on the “RSS” link.



10. The RSS Feed should now display within the browser window, highlight the URL in the Address box and place the contents in the clip-board by selecting Edit-Copy from the menu bar or by pressing using Ctrl-C.



11. Go back to your Facebook browser window, paste the URL in the Web URL: box and check to box accept that your have rights to the feed and you will not post anything obscene or illegal, then click the “Start Importing” button.



12. From the bottom of the preview screen, click the “Confirm Import” button.

13. That’s it ! Your Twitter updates will now show up on your pages notes tab but what’s cool is that Facebook takes your notes and publishes them as status updates for your page.

Let me know what you think of this long post. Look what you’ve accomplished:

Let’s say you signed on myArtwork.com, uploaded some art, listed some products for sale, created a blog and updated your myArtwork.com status telling members to check out the gallery you just opened and attach a link to a local news article.

If steps 1 through 4 were followed, your Twitter followers, Facebook friends and Facebook Page fans would see your status update with a short bit.ly link to the news article. They would also be able to read your blog post, see your art, and click on your art’s thumbnail to make a purchase. Of course, applications will change, new social media tools will be introduced and I will be here to tell you about it. Why not go ahead follow this Blog by clicking follow, add it to your favorite RSS reader, or maybe even add it to your Social RSS app :)

 
1 COMMENT:
timothy2010 That's & this is interesting.
Saturday, November 27, 2010

 
 
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